The visual stimuli move at precise speeds to engage with one’s sense of gravity, allowing them to lose their sense of time and presence.The installation plays with the different levels of our perception: one flow of content is always optimized for reading, putting the emphasis on the meaning of information.The interactive features of the installation, through the sensitive floor, induces a relationship between the visitors, the content to read, and the immersive dimension. It activates readings in different depths in mirrored reflections.
I developed the production of content on the digital flooring starting from proposals created with students from the EPFL+ECAL Lab’s MAS in Digital Innovation. With the lab’s engineers, I then finalized 5 applications and delivered to the client, Vaudoise Insurance, with a remote controller for the application selection.