THE PROJECT

The project was based on the production of a large amount of content so that the communication with people on the street can change almost daily. The varied content was either produced internally by the LIVEWINDOWS team, or externally by freelancers and through collaborations with design schools. Content delivery formats were not standard, but instead were customized for each Network Installation.

MY ROLE

As the visual language is targeted at people on the street, who have low levels of attention and little time, it was not possible to create a complex narration or feature film. Therefore, the content was all created to be dynamic and spectacular to catch people’s attention.Here are some examples of the productions I developed and followed:

SALONE del Mobile
DEPERO: Celebration of Futurist Milan
FASHION WEEK: Milan Fashion Week
FOOD WEEK: Food Week
URBAN TEXTURE: Presentation of the city’s identity
SHAPES IN MOTION: visual experimentation