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LIVEWINDOWS BOOK II 

ART DIRECTION        GRAPHIC DESIGN        SHOOTING DIRECTION      
This book is the second collection volume for the creative production of the LIVEWINDOWS project of 2012-2013. The project was produced for President Luciano Benetton as a collector’s item and to showcase Benetton’s new communication to business partners. The book presents the story of the project from the creative direction of the content shown on the windows, to the interactive concept in development.
The graphic layout has been implemented with the addition of photographic documentation stats. The uniqueness and complexity of this graphic design lies in the large format that reflects the hyper scale of the LIVEWINDOWS installations. The book was developed in close collaboration with Andrea Morandin, an expert producer of high-quality prints in Verona. Large format in hyperscale. Measures open 88 x 33 cm. 275 pages
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CREDITS

Work developed at FABRICA : Creative direction Alfio Pozzoni | Art direction Graphic design Production Tommaso Colombo | Photo shooting Alessandro Russotti | Print production Andrea Morandin

Pictures : © FABRICA, Benetton Group

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