The LIVEWINDOWS project is at the center of Benetton and Fabrica (Benetton’s communication research center). Given the strong resonance and dissemination that the LIVEWINDOWS project had, it was necessary to communicate the project with its own identity. On the recommendation of the creative director, I was asked to develop the project’s visual identity in order to standardize all digital productions under the same visual system of guidelines and rules of composition.