3M INFINITE INNOVATION
ART DIRECTION VISUAL IDENTITY GRAPHIC DESIGN
During the furniture fair at the museum of contemporary art of Milan Triennale Cadorna, 3M presented an exhibition with the main research projects on materials developed during the year. They commissioned a communication project that conveyed two main themes. The first was linked to light, specifically 3M products that absorb and transmit light. The second important dimension was innovation, particularly the idea of “infinite innovation”. The visual solution was the creation of a circle of light, a symbol of dynamism and movement. This visual symbol was also used on all paper and digital media.
A circle of light that feeds project creation represents infinite innovation, a fundamental value of 3M
A graphic and abstract language was created in the brochure in place of the images to identify the values and graphic representations of the products presented
The exhibition presented a range of 3M products from interior solutions for covering architectural surfaces to light management technology
CREDITS
Work developed at mmg : Exhibition Design 3M Design Lab Italy, Martino Berghinz Studio with Design Group Italy I.d., D’alesio & Santoro, Huub Ubbens
Pictures : © 3M and Design Group Italia